Itu
Reimagining Digital Banking
Itaú is one of Latin America's leading financial institutions. The project focused on exploring a new digital banking experience in Chile, designed to connect with younger audiences and meet the growing demand for intuitive, personalized, and engaging financial services.
The Challenge
The challenge was to rethink traditional banking experiences and create a digital-first proposition that could stand out in a competitive market. The goal was to simplify financial management, build stronger emotional connections, and help users make more confident financial decisions.
My Role & Contributions
I contributed to the product vision and experience design, exploring innovative banking concepts, personalized journeys, and a distinctive visual identity. The work involved translating financial needs into intuitive interactions, combining functional banking tools with educational guidance and engaging experiences.
Results & Impact
Launched in 2024, itu expanded Itaú Chile's digital banking offering, reaching over 10,000 customers and processing more than 559,000 transactions in its launch year. The product also helped advance financial inclusion, with more than 5,700 account holders previously underserved by traditional banking. Since launch, the Android app has surpassed 100,000 downloads, demonstrating adoption beyond its initial customer base.
Awards & Recognition
Vega Digital Awards
Platinum Winner (2024)Red Dot Design Award
Winner (2024)iF Design Award
Winner (2025)W3 Awards
Silver Winner (2024)Latin American Design Awards
Shortlist (2024)Credits
Others projects