Camicado

With its new e-commerce app, Camicado offers a richer, more integrated experience for both loyal and new customers. It is the latest step in the brand’s ongoing digital transformation, and the result of a long-standing partnership with Work & Co, which led the strategy, design and part of the development.

The collaboration began in 2022 with a new strategic vision for Camicado’s digital ecosystem, followed by the design and development of a new e-commerce website. Results were immediate, with an increase of almost 10% in average order value within six months.

Immersive experiences. Instead of browsing SKUs, users navigate immersive stories, with visual filters that make it easier to find what they are looking for and to discover new items beyond traditional category search.

Expanded services. With Camicado iD, customers use a single identifier in the app to simplify checkout and access their purchase history, coupons and cashback.

Contextual content. New components and templates present special dates and decorated rooms with items selected by professionals and influencers, connecting hobbies and life moments to make product discovery engaging.

The app is available on the App Store and Google Play.